.png?width=560&height=469&name=_Episode%2017%20-%20Jack%20Bridger%20(940%20x%20788).png)
Customer feedback in the development processJack highlighted Ngrok as an example of a company that is constantly seeking user feedback. The founder Alan even shared API docs with Jack to get his input. Engaging directly with users to understand their pain points is key.
Effective developer engagement methods
Jack emphasized the importance of talking to your own users to understand where they go to learn about new tools and technologies. Different developer communities have different influencers and information sources. There is no one-size-fits-all approach.
Measuring the impact of good DX
Jack noted this didn't come up much in his interviews. But Sid suggested metrics like time to first API call or time to "wow" moment. Also important is measuring time from signup to production deployment, which indicates real business value.
Strategies to differentiate yourself
Jack highlighted the importance of doing things based on your own first principles and values rather than just copying others. This results in more authentic differentiation. He used Supabase's launch weeks and SST's Between Two Nerds video as examples.
Using developer experience to drive growth
Jack emphasized the interplay between developer experience, product, and growth. Creating something developers love is harder than building the initial product. Delighting users leads to organic growth as they share with friends.
How to work with developer "influencers"
Jack advised building genuine relationships with influencers trusted by your audience, not just transactions. Work on problems together and highlight ways to mutually support each other's audiences for a more authentic partnership.
In this episode, we sat down with Scaling Dev Tools Podcast host Jack Bridger, who spent two years interviewing 100 dev tool creators to learn how to build successful products that appeal to developers. Jack and I discussed what he’s learned about engaging customers, measuring your DX, ways for your product to stand out in a crowd, and tips for collaborating with influencers.
